About Project

I led the production and direction of a mini documentary on Bronx graffiti legend BAN2, capturing his story with an authentic NYC perspective. I researched and mapped out the narrative to ensure it resonated with audiences and reflected the cultural context accurately. I also produced and edited short-form content for social platforms, tracking engagement and iterating on formats that increased reach and retention. In the process, I helped grow Wizmatik’s social media following from under 1k to over 40k followers, significantly expanding community engagement and visibility. One clip even drew attention from prominent accounts like @newyorkers (1M+ followers) and a comment from Fat Joe, strengthening Wizmatik’s brand credibility. Throughout the project, I identified friction points in audience engagement, optimized storytelling across platforms, and collaborated closely with creative teammates to maintain a consistent visual and narrative identity. My work contributed to delivering content that not only entertained but also created value for Wizmatik’s community and followers.